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Rakuten TV Signs Sponsorship Deal For 2018 Empire Awards


Bauer Media today unveiled on demand video service Rakuten TV as the headline sponsor of the 2018 Empire Awards. The annual event takes place on 18th March at London’s iconic Roundhouse venue.

The multi-platform campaign will reach an estimated 4 million consumers. As part of the deal there will be editorial content such as red carpet interviews in the magazine branded with Rakuten TV. Alongside being the headline sponsor Rakuten TV are also sponsoring the Best Actor, Best Actress and a third award yet to be revealed. The deal also covers Empire’s website, social media and its podcast.

Rakuten TV’s campaign centres around the company’s ‘your cinema at home’ motto. Their aim is to give people that cinema experience in their own home by making the latest blockbusters available to stream soon after their release. Rakuten TV is currently working on offering a catalogue of 4KHDR movies across a a range of Smart TV manufacturers. Rakuten TV is currently available to stream in 12 countries across Europe.

With this partnership they hope to bring their brand close to Empire magazine’s readers who naturally have a passion for film and television. As well as offering the latest releases from major Hollywood Studios Rakuten TV will be releasing its first original content in the UK and Spain later this year.

“We are so excited to partner with Rakuten TV. The EMPIRE Awards has a great heritage and is a highly influential film event with world-class movie talent in attendance who are keen to receive these reader-voted film awards . This means the event attracts an enormous value of press coverage celebrating the awards and its winners. This deeply integrated content partnership will mean Rakuten TV are able to reach film fans across the UK.” – Abby Carvosso, Group MD, Bauer Advertising

Rakuten TV Signs Sponsorship Deal For Empire Awards

Some of the attendees at the 2017 Empire Awards (From Left to Right): Tom Hiddleston, Hugh Laurie, Sir Patrick Stewart, Sir Ian McKellen, Joanne Froggatt & Dave Johns.

“EMPIRE magazine offers an exclusive and exciting insight into the world of film and entertainment, as well as reaching a highly engaged and passionate audience, making the awards a perfect fit for us. Our endeavour is to always provide the latest films in the highest quality and to make Rakuten TV ‘Your Cinema at home’. Therefore, the reach and awareness from the event will be instrumental in our marketing strategy.” – Jacinto Roca, CEO and founder at Rakuten TV

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