Vinyl Crowdfunding Website Qrates Gets First Major Revamp
Vinyl crowdfunding specialists Qrates this week announced their first major revamp to the service since launching in 2015. Changes include a new logo, extra vinyl pressing options and smartphone compatibility.
Qrates initially launched in May 2015 using the standard crowdfunding model. This meant a vinyl could only be shipped once the target was met. One of the changes introduces a feature called pre-order. This function lets artists adjust the quantities on demand. This model guarantees that customers will receive their order rather than wait to see if a funding target was met.
“Qrates is a clear indication of how the vinyl concept has gone full circle. At one stage the digitalisation of music meant that there was no future for vinyls in the industry. Here however, we see an example of how the recent resurgence of records is now adopting modern technology to facilitate vinyl sales.” – Sean Marsh of Northern Chorus
The update also expanded out the options available in the vinyl builder. The 3D builder now supports rendering of gatefold and double vinyl sleeves. Between the colours, sizes and packaging options artists can make more than 12,000 different variations. The ordering interface also got a revamp with a project dashboard for managing every step of the process. Artists and music labels can use this new interface to create vinyl records straight from their smartphone. This used to only be available on desktops.
The final part of the revamp was to overhaul the website. The furnished it with a new logo, gave it a sleek new look and improved the way it works with both artists and consumers in mind.
“We’ve listened to customer feedback and we’re excited to launch the new updated Qrates. It will vastly improve our service, usability and present a slicker design. We strive to continue improving and offer the best service available to customers – ensuring the user experience is the best it can be. Qrates continues to be a popular service adopted globally by many different artists, and committed to offering every artist and record label an equal opportunity to create vinyl records.” – CEO of Qrates, Yong-bo Bae
Since its launch in 2015 Qrates has hosted more than 1,200 projects which led to 62,678 vinyls being pressed across 243 releases.