Apple has apologised to its customers after an update released last year contained software that slowed down ageing iPhones to preserve battery life.
An operating system update in 2017 introduced power management across the iPhone 6 range of phones in response to customer complaints about phones shutting down unexpectedly. It was recently extended to the iPhone 7. Ironically the update fixed that issue but the lack of transparency has irked a lot of customers.
Apple are facing lawsuits from across the US with claims that Apple did not have permission to slow down devices.
Conspiracy theorists have long claimed this is something Apple has done deliberately to boost sales of their new phones.
In a statement released on their website yesterday Apple said “We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process.
“We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.
“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.
“Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”
In the face of a huge PR disaster Apple has also announced the steps they will be taking to fix the issue. A further software update in early 2018 will introduce a batter health monitor so users can see when batteries are an issue.
The US tech company is also offering a $50 reduction in the cost of battery replacements, down from $79 to $29.
It remains to be seen whether these measures will be enough to win back the trust of some of their customer base.